Co-Op 
Training 
Multi-Ad
with Phil 
Harris
Basics 101 : 
Co-Op Dollars 
for New Hires
Understanding what co-op is, how it helps you sell
 and why your customers want to use it. 
9:30-11:00 (90 mins.) 
Basics 102: 
Co-Op Dollars for the 
Seasoned Rep
	
Need a refresh of how to find the dollars, what it means to 
your clients and how we know what dollars we can steal? 
				1:30-2:30 (60 mins.) 
Advanced Co-Oping 
201
:
Take it to the Next Level? 
Discover streams of online co-op dollars & advance your 
technique of educating and selling your clients on their co-op 
resources while learning to work with manufacturers reps and 
distributors too. 
				3:30-4:30 (60 mins.)